Feiveloura operates this website to provide intimate apparel to users in Hong Kong. This document explains how personal information is collected, utilized, and shared when visitors access our services. We act as the data user under local regulations, making choices about how your information is handled. Our procedures follow the Personal Data (Privacy) Ordinance (PDPO) of Hong Kong to safeguard your personal details.
Collection Points
We gather information through distinct stages during your interaction with our platform.
- Information you provide: When you complete a transaction or create an account, you share your name, delivery address, phone number, and email. This is essential for shipping products and managing your profile.
- Information we collect automatically: When you browse the platform, our systems log specific details. This includes your IP address, browser type, device information, and pages visited. We use small text files called cookies to monitor traffic patterns and remember your preferences.
Usage Purpose
We process personal data based on specific legal reasons:
- Contractual necessity: Your shipping address and contact details are required to deliver your orders and send order updates.
- Legitimate interests: We review browsing patterns to optimize website performance, improve user experience, and monitor platform security.
- Explicit consent: If you opt in to receive our email updates regarding new arrivals or promotions, we use your email address for marketing. You can withdraw this consent at any point.
External Partners
We share data with third parties to assist with our operations. We work with logistics companies to deliver packages within Hong Kong. Payment processors handle your transactions directly; we do not store your full payment card details on our servers.
We utilize Google advertising tools and analytics cookies to evaluate how visitors interact with our platform and to display relevant advertisements. These tools may collect information about your online activities over time and across different websites. You can adjust your browser settings to refuse cookies if you prefer.
Security & Retention
We implement measures to shield your personal information from illegal access, alteration, or disclosure. Data transmission is encrypted during checkout processes. We retain your personal details only for as long as necessary to fulfill the purposes outlined in this policy, satisfy legal obligations, or resolve active disputes. Once data is no longer required, it is deleted or anonymized.
User Empowerment
Under the PDPO, you hold specific rights regarding your personal information. You can request access to the data we store about you. You also have the right to ask for corrections if any information is inaccurate or outdated. If you wish to delete your account or object to marketing communications, you can submit a request.
To exercise your rights or ask questions about our privacy practices, contact us at shop@feiveloura.com. We address all valid requests in compliance with Hong Kong statutory time limits.